UGC Rights & Content License Terms
Last updated: August 13, 2026 · Version 1.0
This page explains what usage rights you grant when you accept and deliver a campaign on PingCreator, and who those rights go to. It works together with our Terms of Service, which govern the rest of your relationship with us.
1. What you grant, and to whom
By accepting a campaign and delivering content for it, you grant PingCreator — not the brand directly — an exclusive, worldwide, perpetual, and unrestricted license to use that content for any purpose: on any platform, in paid advertising as well as organic posts, edited or unedited, combined with other material, with no limit on duration or territory. In plain terms: you give PingCreator all usage rights to the content. PingCreator may in turn use it for its own marketing, and license or sublicense it to the brand the campaign is for so that brand can use it too.
We grant rights to PingCreator rather than straight to a brand you may never interact with because, as set out in our Brand Terms of Service, PingCreator commissions your content in its own name and on its own account — no separate contract is formed directly between you and the brand. Routing the license through one clear counterparty on your side keeps that consistent, while still giving the brand everything it needs to actually use your content.
2. What this covers
This license applies to the content you actually submit for a specific, accepted campaign — not to your other work, your portfolio, or anything you create outside of PingCreator. Each campaign has its own acceptance step and its own delivery confirmation (see Section 3), and both are recorded together with which campaign they relate to.
3. Nothing is granted until you agree to it — twice
You confirm this grant at two points: once when you explicitly accept the campaign, before you start work, and again when you submit your finished content. Both moments are recorded, together with which version of this policy was current at the time, so what you agreed to for a given campaign is fixed and doesn’t change even if that campaign’s listing is edited afterward. A campaign’s listing may also describe the platforms, paid-advertising use, or other details the brand currently plans for the content — that’s shown to you as useful context, not as a limit on the rights actually granted above.
4. What you keep
You’re credited as the creator of your work, and outside the scope of an accepted campaign — for example, in your own portfolio — you’re free to reference that you created it, unless a specific campaign says otherwise (which will be stated explicitly if it applies).
5. Your warranty
By submitting content, you confirm you created it yourself or otherwise hold all rights necessary to grant the license described above — including any music, footage, or other third-party material used in it. See our Copyright & Content Reporting Policy for what happens if that turns out not to be the case.
Contact
Questions about a specific campaign’s rights, or about this page generally, can be sent through our contact page.